Surely, they will soon return-and they will be welcome when they do, and we will proceed with life as it should be without speaking of this unpleasantness.īlue Bell’s dominance in the Lone Star State began with a real family-owned creamery, and they effectively sold both a superior product and the allure of rural values. It was a bit like when Amish families set a place at the dinner table for the son or daughter who has left the faith and the farm. “Pick up some Blue Bell while you’re out!” has been yelled from the watering mouth of many a Texan, lest a general reference to mere “ice cream” bring with it the implication that some lesser option might suffice.īut for weeks, an 8.5 x 11 sheet of paper explaining the total ice cream recall-under threat of listeria-was taped to grocery store freezer shelves left empty and waiting from Amarillo to Zapata, ready for what we hoped would be a speedy return.
Blue Bell is not just a brand of ice cream, it is the brand. And by “slowly,” I mean we’re struggling to move past denial. Here in Texas, much of (okay, let’s be honest, most of) the population is slowly working through the stages of grief. And with that quip the Kruse family, owners of “the little creamery in Brenham” since 1919, finally, unfortunately, achieved their dream of their product being forever known nationwide. With those “Famous Last Words,” David Letterman delivered his final “number one” of the famed Top Ten list, on “The Late Show”‘s penultimate night. “One scoop of Blue Bell ice cream, please.”
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